Have you ever wondered, when we search on any search engine, why some websites occupy a place at higher and some at lower? Why the website once we considered authentic and relevant is now out of sight? Come and read what this article briefly entails your valid concerns.
What is SEO?
SEO, the term Search engine optimization, refers to the process of accelerating your website’s visibility on search engines e.g. Google, Yahoo, Bing, etc. in response to the relevant searches made every day.
How Do Search Engines Work?
Search engines work in three primary and subsequent ways:
While Searching, search engines get to encounter new and updated data by emitting robots to grab webpages and their content, accessing through their URL’s. In this process, they transfer this found data to their index called caffeine that is now a fresher and updated version of the index refreshing new content faster than ever before.
Indexing is the process of storing and organizing data that has been found during the crawl phase. In this phase, search engines set data in the queue ready to present in response to the relevant searches. 3- Ranking: Ranking is the phase where search engines rank the available, sorted websites in the index according to the relevance. The greater the relevance, the greater are the chances of your site to rank high.
Here the question arises why SEO matters?
In this computerized world, people are more inclined towards digital marketing. You run a company, own a business, or are a marketing guy, you desire to rank high in the search engines for your respective concerns to thrive. The research says that SEO generates more traffic on your websites than paid ad campaigns.
SEO goes through your content, checks its relevancy, quality, and quantity simultaneously, ensuring the best conceivable options in response to the public queries while maintaining its credibility altogether. Gone are the days when Google algorithms were only limited to the specific keywords and ranking the content be of the website or an article merely considering the number of words a foundation. Now it has taken a wiser turn where the content is to be perceived concerning the concept not only on the irrational repetition of keywords.
Google only loves you when everyone else loves you first.
As per Algorithms, Pictures, videos, pdf’s, relevant links add equally to the website in addition to the basic writing. However, there are some ways by which you can optimize your website organically. SEO gives off two main divisions, namely On-Page SEO and Off-Page SEO. On-page SEO comprises mainly on the data of the website e.g. pictures, videos, relevant links, unique data, user-friendly, or user containing data.
Whereas, Off-page SEO includes back linking, advertising, social media marketing, guest blogging, etc. Whatever the way you’re adopting, relevance is the primary key as it lies at the heart of the SEO. While Giving conclusive statement, search engines are well equipped to rank or penalize the websites on the basis of the credibility of the content they possess.